During our latest Executive Meetup hosted by Abdulaziz B. Al Loughani, Chairman and CEO at Floward, the YAL Members had an insight into the state of e-commerce in the MENA Region. With Floward being the go-to online flowers and gifts delivery destination in MENA and UK, Abdulaziz was able to discuss Floward’s growth journey, and how Floward is launching initiatives like the Floward community’s hub to engage and build relationships with its clients and aspiring florists.

With Floward’s constant growth, topics such as Floward’s different challenges faced as a startup as well as how to blend experience and competition while maintaining an excellent user experience were discussed. Floward’s strategy is to continue to differentiate itself in the industry and seek ways to bring clients innovative experiences and features that meet their evolving needs. Watch the highlights video here.