“MAKING YOUR DATA WORK FOR YOU”

We were delighted to have 45 entrepreneurs and business people attend our 4th Session of Entrepreneurship Journey Series last April 13, 2015 at In5 Innovation Centre. Narain Jashanmal, Facebook’s Head of DR Advertising-MENA, held an interactive workshop that focused on using Facebook for Online and Mobile App Customer Acquisition, Retention and Driving Long-term Value.

Entrepreneur Journey Series is sponsored by In5 and Dubai Entrepreneurship Academy under Dubai SME and supported by Young Arab Leaders’ Founding Sponsors – Aramex, Chalhoub Group, and Khalifa Fund for Enterprise Development.

The goal of the workshop was to learn how to develop customer acquisition strategies through Facebook. Some of the topics that attendees learned about:

• Understanding the importance of brand building on Facebook: Personality, Engagement, Emphasis on Imagery
• Different Strategies between focusing on user conversion or improving brand equity
• An overview of Facebook user breakdown & device usage among MENA markets
• Creating a Facebook video ad and measuring impressions and conversions
• The latest Facebook tools on Conversion Tracking and Optimization
• Targeting users: Demographics, Lifestyle, Locations, and Audience Reach
• Essentials of building a Facebook Ad: Basic Features, Call to Action Choices, Ad Placement, Ad Measurement
• Facebook Blue Print: A free resource for do-it-yourself Facebook modules