The WINNERS of the Crack-The-Crisis Challenge! Groombox and IORTA are graduates of the inaugural batch of the YAL Mentorship Program (YMP)! Crack-The-Crisis Challenge, organized by The INSEAD National Alumni Association in the UAE and our YAL Member Imad Atwi with the support of our knowledge partner Strategy& Middle East, is a fast-paced 2-day online workshop that took the participants on a real-life entrepreneurial journey spanning ideation, business plans, and pitching. 

1st place goes to GROOMBOX, founded by Aashish Pandav, the first widespread men's grooming aggregator in the MENA region that let you try new grooming products and subscribe to your daily essentials with just a click of a button. 2nd place goes to IORTA, founded by Yashaan Cooper, a robotics company disrupting conventional business norms with faster, optimized and efficient drone technology.

Thank you to all the judges and facilitator, Elias Aad, Imad Atwi, Vera Futorjanski, Ritesh Tilani, Sonia Weymuller, and Charlotte Mason.