NAJLA AL MIDFA

Najla Ahmed Al-Midfa is Chief Executive Officer of the Sharjah Entrepreneurship Center (Sheraa), a government-supported entity launched in January 2016, with a mandate to build the entrepreneurial ecosystem in Sharjah, and support entrepreneurs as they build and grow innovative startups that will contribute positively to the region’s economy. To date, Sheraa has built a portfolio of over 100 startups, which have raised over $50m in investment, created over 600 jobs, and generated over $35m in cumulative revenue. Sheraa also hosts the annual Sharjah Entrepreneurship Festival (SharjahEF), a gathering of over 3000 entrepreneurs, investors, mentors, and ecosystem supporters.

In her previous role as Senior Manager at Khalifa Fund for Enterprise Development, Najla led a team of business counselors through the due diligence process of selecting ventures for financing. She also set up and operated the Northern Emirate branch of Khalifa Fund, covering Ajman, Dubai, and Sharjah.

Prior to joining Khalifa Fund, Najla was a senior associate at McKinsey and Company’s New York office, primarily serving clients across the financial institutions sector. Her experience also includes roles within PricewaterhouseCoopers and Shell.

Najla is also founder of Khayarat, a platform that empowers young, high-potential Emiratis to make informed career choices, and enables them to succeed in the private sector. With a community of over one thousand young Emiratis, and over 100 placements in leading international private sector companies, the platform is influencing the next generation of Emiratis to raise their ambitions and fulfill their potential.

Najla is a board member of United Arab Bank, where she chairs the Board Audit Committee. She is Vice-Chairperson of Young Arab Leaders, and a board member of Endeavor UAE. She is also a fellow of the Aspen Institute’s Middle East Leadership Initiative. In 2019, she was selected to be an Eisenhower Global Fellow.

Najla holds an MBA from Stanford University.