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YAL Member Insight

The digital world has now become part of our daily lives, it is slowly taking over every industry in different forms. To discuss the role of technology in marketing and the best practices to mix digital and offline marketing tactics, YAL Member Heba Sayed, Head of Marketing for IBM Middle East was interviewed by Al Aan Tv. Watch full interview here.

YAL Member Article

“A good reputation is more important today than it has ever been, especially in a world dominated by digital communication.” said YAL Member Zainab Al Deen, Regional Manager in the Middle East for Project Associates. In her latest Entrepreneur article, she explains why reputation management is important and how it can be greater long term. Read full article here.