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YAL Insight

The digital world has now become part of our daily lives, it is slowly taking over every industry in different forms. To discuss the role of technology in marketing and the best practices to mix digital and offline marketing tactics, YAL Member Heba Sayed, Head of Marketing for IBM Middle East was interviewed by Al Aan Tv. Watch full interview here here.

YAL Vice-Chairperson

YAL Vice-Chairperson Najla Al Midfa, is the Chief Executive Officer of Sheraa Sharjah, a government-supported entity launched with a mandate to build the entrepreneurial ecosystem in Sharjah. Learn more about Sheraa and the changes it made in Sharjah. Read full article here.

YAL Member Article

“A good reputation is more important today than it has ever been, especially in a world dominated by digital communication.” said YAL Member Zainab Al Deen, Regional Manager in the Middle East for Project Associates. In her latest Entrepreneur article, she explains why reputation management is important and how it can be greater long term. Read full article here.

YAL Board Member Article

Find out how Dubai continues to ensure great success stories in a post-pandemic world in the latest Wamda article by YAL Board Member Majed Al Suwaidi, Managing Director of Dubai Media City, Dubai Studio City and Dubai Production City. Read full article here.